We review every application personally. Most don't make it through.
Include your business's location and what you sell or offer.
We typically work with businesses that have been operating for at least 1 year with a proven customer base.
Be honest — this helps us understand where you are and what's realistic for growth.
Be specific. "More money" is not an answer. Give us a number and why you believe it's achievable.
Atlas Labs is built for businesses that want to scale beyond one location — whether that means physical locations or expanding your ecommerce reach to new markets, channels, or regions. If you're happy where you are, we're probably not the right fit.
This is not the place to be modest. Tell us what makes your business genuinely special — your product, your service, your experience. What do your best customers say about you?
What's changed? What's working? What makes this the right moment? We're looking for self-awareness and clarity — not just enthusiasm.
Be specific. Tell us what you tried, what you spent, and what the results were — even if they were bad. Especially if they were bad.
We want to understand your history so we can do better — not repeat someone else's mistakes.
This is the most important question on this form. We're selective because we have to be — we only work with a small number of businesses at a time and we go all in on each one. Make your case.
We need to know this upfront. There's no wrong answer — but there is an unrealistic one. Be honest about what you can commit to.